Odessey Functional Energy
Food & Bev
A performance-minded UGC ad that sells the feeling, not just the formula. Hook first, benefits second, then a simple close that invites the next variation for continued testing.
Vans - Crosspaths
A curiosity led UGC concept designed for paid social testing, anchored by my “Quick Trail Confessions” hook to stop the scroll fast. Real trail footage and clear benefit callouts back it up, positioning Crosspath as the rare combo of hiking boot stability and grip with trail runner mobility.
Rotten (CO) - Sour Gummy Worms
A sensory first UGC spot built to make people stop scrolling and suddenly remember they have a sweet tooth. Tight macro shots, texture cues, and a real reaction sell the sour hit in seconds and set up an easy impulse buy moment.
