Odessey Functional Energy
Food & Bev
A performance-minded UGC ad that sells the feeling, not just the formula. Hook first, benefits second, then a simple close that invites the next variation for continued testing.
Vans - Crosspaths
A curiosity led UGC concept designed for paid social testing, anchored by my “Quick Trail Confessions” hook to stop the scroll fast. Real trail footage and clear benefit callouts back it up, positioning Crosspath as the rare combo of hiking boot stability and grip with trail runner mobility.
York House - Vacation Property Photography
An older craftsman home with character in every corner, competing against identically staged rentals in the same market. The goal was simple. Stop flattening the property to look like everyone else. Let the character sell the stay.
